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What is a Marketing Funnel

Apr 6

What is a Marketing funnel? And why should every marketer use one?

It is a marketing strategy that is used to convince potential customers to buy items from your site. This is a sales process in which someone visits your blog to find information that will solve their problem. You will be able to establish a relationship with each person by using certain tools.


This will enable you to fully understand your customers' requirements. This will help you to provide the best possible information for all visitors. Once you gain a visitor's trust the person will be more comfortable purchasing products. The customer will then turn into a customer.

Certain customers turn out to be very loyal customers, willing to purchase any product you promote. A marketing funnel includes all of the steps required to bring a frequent user of your site to become a loyal client and purchase every item that you sell.


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This is the main objective for any online marketer. This can be achieved easily by utilizing a funnel that is well-designed.

Your marketing tools are attracted the attention of people and bringing them into the funnel. When they fill out the form on your PERSONAL Lead Capture Page they enter the funnel. Because they are not going to opt into your lead capture page for business I'm using the term "personal". They would like to be a leader and not an organization.

The page for lead capture is where they enter into the funnel. When they click that "Sign up Now" or "Enter Here" button, they enter a whole new concept in network marketing.

It's their decision. It's their decision. They have nothing to sell you except your leadership skills and mentor and as someone who will help them get more leads into their business.

This is how a typical marketing channel works.

You can offer an item for free for the "front-end" to draw and qualifie people interested in your products. To receive your free product you must sign up (also called opt-in), and provide your email address and name. Then you'll include them on your mailing list.

Once you have your contacts in your email, you are able to make them aware of offers that are similar to theirs.

Signing up for the complimentary offer will lead you to a webpage that has low-price deals or"a "trip wire offer". This is the moment they will be taken to the "back end" of the funnel.

If the person purchases the lowest priced deal, they will be directed to a comparable deal at a higher price (commonly known as an Upsell). A person who also buys the cheaper offer will be directed to the next similar product at a higher rate. This process can be repeated for a number of more.

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For more information go to this channel for more digital and marketing information.

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